Ultimate Guide: How to Start an Amazon FBA Business Successfully in 2023

how to start an amazon fba business

Last updated on September 23rd, 2023 at 01:00 pm

Ever glanced at your monthly bills and wished for an additional income stream? Selling with Amazon FBA might just be the answer you’ve been searching for. With millions of shoppers browsing Amazon daily, there’s a vast marketplace waiting for sellers like you.

But the question remains: how to start an Amazon FBA business and navigate this colossal platform to turn it into a profitable venture?

Imagine having a successful online store on Amazon, generating consistent revenue, and providing you with the financial freedom and security you’ve always dreamed of. Best part is, it’s not just a dream; many have achieved it, and with the right guidance, so can you.

In this comprehensive guide, I’ll decode how this labyrinth works. From deciphering what FBA is and its pros and cons, as well as how to start an Amazon FBA business including those crucial preliminary steps like market research and budget setting; establishing your seller account; sourcing products; listing them effectively to managing inventory & fulfillment…we’ll cover it all.

Table of Contents

What is Amazon FBA?

Amazon FBA

If you’re considering launching an online business, you may have heard of “Amazon FBA” – so what does it mean and how can it benefit your growing e-commerce venture?

The acronym FBA stands for Fulfillment by Amazon – quite self-explanatory if you ask me. Essentially, this service lets sellers store their products in Amazon’s fulfillment centers (read: massive warehouses). From there, the retail giant takes over responsibility for storage, packaging, and shipping of your goods to customers. Think of it as having a top-notch logistics team on standby without any hefty overheads or management headaches.

Sounds pretty sweet right? It doesn’t stop there though – when using FBA, customer service and returns are also handled by Amazon, so that gives us fewer gray hairs.

It’s literally how I made over $10k profit per month while traveling around the world full-time. It doesn’t get much better than that.

Benefits of using Amazon FBA

  • A Global Reach: No need to stress about crossing borders or language barriers with this one because when selling through Amazon FBA, our products have potential visibility to millions globally.

  • Coveted Prime Eligibility: Your products become eligible for Prime benefits, which could increase sales since many customers prefer buying from prime-eligible listings due to perks like faster delivery times and free shipping options.

  • Storage Solutions: In addition, Storage Solutions, offered under the umbrella of services provided by them, make sure we don’t have to lose sleep over inventory management or finding the perfect warehouse. Customers place orders and those orders are shipped out from an Amazon fulfillment center closest to the purchaser.

Potential challenges and drawbacks

While Amazon FBA offers many benefits, it’s important to be aware of potential challenges and drawbacks. One of the main considerations are the selling fees associated with using the service. Amazon charges fees for storage, fulfillment, and other services, which can eat into your profits.

Another challenge is the competition. With so many sellers using Amazon FBA, it can be difficult to stand out and attract customers. You’ll need to invest time and effort into marketing and optimizing your product listings to increase visibility.

Using Amazon FBA means that you are reliant on Amazon’s platform, so it is prudent to diversify your sales channels and not depend solely on the e-commerce giant. If there are any issues or changes with Amazon’s policies or algorithms, it could impact your business. It’s advisable to spread out your sales outlets and not depend exclusively on Amazon.

Why You Need to Follow These Steps to Start Your FBA Business

laptop, coffee, arm

In today’s digital age, e-commerce is not just a trend; it’s a revolution. With the global shift towards online shopping, understanding how to tap into platforms like Amazon is no longer a luxury but a necessity for entrepreneurs. Amazon sellers enjoy some great freedom, making hundreds of thousands if not millions of dollars a year while Amazon does a lot of the leg work.

Whether you’re looking to diversify your income, start a new venture, or capitalize on a unique product idea, knowing how to navigate the Amazon marketplace can be your ticket to a successful and sustainable e-commerce business.

However, while the potential is vast, the competition is fierce. Simply listing a product to sell on Amazon doesn’t guarantee success. What you need is a method, a structured approach that not only teaches you the basics but also the nuances and strategies that seasoned sellers employ.

Our method is designed to provide you with that comprehensive roadmap, ensuring you’re well-equipped to launch, manage, and scale your Amazon business effectively.

Read Also: Amazon FBA Tools & E-Commerce Must Have Resources

How to Start an Amazon FBA Business in 2023

Venturing into the expansive realm of private label selling on Amazon? The e-commerce landscape has evolved, and 2023 brings new challenges and opportunities. Let’s navigate these waters with precision and strategy. With the right guidance and tools, you can harness the currents of Amazon FBA and sail towards success.

1. Setting Up Your Amazon Seller Account

Amazon FBA account

Embarking on your journey as an Amazon seller, you’ll need to make a key decision right out of the gate: choosing between an Individual and Professional account. Both serve different purposes and we’ll go over those now.

Individual vs. Professional accounts

The individual account is for casual sellers who sell fewer than 40 items per month, while the professional option is geared towards more serious business-minded folks aiming to move large volumes of product. As a private label seller working towards replacing the 9-5 income and quitting your job, you will be using a professional plan.

Amazon’s comparison chart gives a detailed breakdown. The gist? If you’re planning to go big or go home, pick the pro plan.

Essential documentation and information

Gather up all your essential documents next; it’s sort of like getting ready for tax season… but less stressful. You’ll need details about your business such as its name (don’t need to be to creative.), address (no P.O boxes please), contact info, bank details, credit card data plus tax identity information.

This step may seem tedious but it’s crucial to ensure that transactions run smoothly without hitches down the line. Be sure everything matches exactly what’s on official records. A mismatch could delay or even halt the setup process, which will only push back your progress.

Navigating the Amazon Seller Central

Welcome aboard Amazon Seller Central Account, essentially mission control for your Amazon business. Here, you can view sales data, manage your own products and keep track of performance metrics – a dashboard that’s more important than the one in your car.

Amazon seller central dashboard

The user interface may seem intimidating at first glance, but just like all new things, there is a learning curve. With practice and patience, you will be navigating it with ease in no time

Key Takeaways:

  • Starting your Amazon business begins with choosing the right seller account – Individual for casual sellers, Professional for serious volume movers.

  • Next up, gather all essential documents to ensure smooth transactions.

  • Lastly, get comfortable navigating the Seller Central dashboard where you’ll manage inventory and track performance.

2. Pick A Winning Product to Start Selling

Choosing the right product to sell on Amazon is akin to laying the foundation for a building; it determines the stability and success of your entire venture. The initial step is to identify that perfect product.

But how do you discern what’s truly ideal?

Imagine it’s prom night, and you’re selecting the perfect attire. You’d want something that makes you shine uniquely, yet isn’t overly ostentatious or cumbersome. Similarly, in the vast marketplace of Amazon, the goal is to pinpoint products that are in high demand but face minimal competition.

Luckily for us, we have access to advanced selling tools for meticulous product research. A prime example of such a tool is Helium10. Many multimillion-dollar Amazon sellers I know use this tool almost exclusively. It even links to your seller central account so you can monitor your rankings after start selling.

Read: Best Amazon Product Research Tools to Find Winning Products

This platform delves deep into the Amazon marketplace, revealing those hidden gems – products that are profitable yet not glaringly obvious to every seller. It will also help you determine your selling price and other important factors. By harnessing the power of such tools, you can ensure that your Amazon journey starts on the right foot, setting the stage for sustained success.

To get an in-depth look at how to do product research, check out this detailed post here.

Setting A Budget

We all wish we had $100k to start our own business, but we live in reality and most people don’t have tens of thousands set aside. Good news is, you can get started with a modest amount but it’s ultimately up to you. Your initial investment needs careful consideration – think carefully about how much money you’re willing to invest to begin selling on Amazon.

3. Sourcing Products for Your Amazon FBA Business

Alright, now we’re getting to the good stuff. This is where you roll up your sleeves and get down to business – finding reliable suppliers for your products.

Finding Reliable Suppliers: Domestic vs Overseas

The question of domestic versus overseas suppliers isn’t as black-and-white as it may seem. It’s more like a checkerboard with each square representing different factors such as cost, quality, delivery times, and communication ease. In summary, it’s a complex decision with trade-offs to consider.

Alibaba suppliers

Domestic suppliers can offer higher product quality standards and shorter shipping times but at higher costs. On the other hand, overseas manufacturers (like those on Alibaba) often provide lower prices but might come with longer lead times due to shipping distances or language barriers. Take a look at their supplier database and decide which makes more sense for you.

Protip: Check “Trade Assurance” and other “Supplier features” to filter out suppliers who don’t have those qualifications. This should give you a list of more serious factories.

Evaluating Product Quality And Supplier Reliability

We all love free samples. But when sourcing products for your Amazon FBA business, they serve an even greater purpose than just scoring some cool swag. Samples let you evaluate product quality firsthand before placing large orders. New sellers should always make sure they get a sample when working with a new supplier.

To judge supplier reliability without hopping on a plane every time you need to go over a few key items to make sure you’re dealing with someone legit.

Checking out reviews from previous customers is one way; another method involves seeking certifications that prove they adhere to certain industry standards in manufacturing processes or materials used. Alibaba has a reviews tab as well as a “responsiveness” tab. Typically, I like to see that they respond in under 24 hours. This shows they mean business.

Negotiating Prices And Terms

If there was ever a time when acting skills could help make money online – this would be it. Negotiation takes finesse – but with overseas suppliers, communication is the most important thing.

Tips? Always ask if there are discounts available for bulk purchases or for long-term business relationships. Ensure you understand the payment arrangements, the minimum order quantity (MOQ), and any agreements around defective products.

Cost is important but it’s not the end all be all. I’d rather pay a bit more to know I’m dealing with a legitimate supplier who has good quality.

Key Takeaway: 

Getting down to business and finding trustworthy suppliers for your Amazon FBA venture can seem like an exciting treasure hunt. Whether you’re looking at domestic or international sources, each comes with its own unique advantages and hurdles.

Make sure to use free samples as a means of assessing product quality, be vigilant in confirming supplier reliability, and negotiate prices along with terms as if you were the star of a thriller movie. But remember – maintaining clear communication is absolutely crucial.

4. Shipping Products from the Factory to Amazon’s Warehouses

ship, container ship, tractor

One of the pivotal stages in your Amazon FBA journey is ensuring that your products transition smoothly from the factory to Amazon’s fulfillment centers. This process, while seemingly straightforward, requires meticulous planning and understanding of both Amazon’s guidelines and international shipping protocols.

  1. Understanding Amazon’s Requirements: Before shipping anything, familiarize yourself with Amazon’s FBA inventory requirements. These guidelines cover everything from labeling to packaging, ensuring that your products are stored and shipped efficiently once they reach the warehouse.

  2. Selecting a Shipping Method: Depending on where your factory is located, you can opt for sea freight, air freight, or even express courier services. While sea freight might be cost-effective for bulky shipments, air freight offers speed, especially crucial if you’re racing against time to capitalize on a seasonal demand.

  3. Dealing with Customs: If you’re importing products from overseas, you’ll need to navigate the complexities of customs. This involves understanding tariffs, import duties, and ensuring you have the necessary documentation to prevent any delays. It’s often recommended to work with a customs broker or a freight forwarder familiar with the process.

  4. Labeling and Prep Requirements: Amazon has specific requirements for how items should be labeled and prepared before they arrive at the fulfillment center. This might include individual labeling of products, bundling items together, or using specific packaging materials. Ensuring compliance with these requirements can prevent additional fees or delays in processing your inventory.

  5. Delivery Scheduling: Once your shipment is stateside and ready for delivery to Amazon’s warehouses, you’ll need to schedule the delivery. Amazon requires advance notice to ensure they have the space and resources to process your inventory promptly.

  6. Monitoring Shipment: Utilize tracking systems provided by your shipping service to monitor your shipment’s progress. This allows you to anticipate any delays and communicate effectively with Amazon or address any issues that might arise during transit.

Key Takeaway: 

While shipping to Amazon’s warehouses might seem like just another step in the process, it’s a phase that requires careful attention to detail. By understanding and adhering to Amazon’s requirements, and by being proactive in managing the logistics, you can ensure that your products are available to customers without unnecessary delays or added costs.

5. Listing Your Products on Amazon

Beginning an online venture with Amazon can be intimidating, yet it doesn’t need to be. Let’s get into the nitty-gritty of listing your products within your Amazon account.

Crafting an Effective Product Title

The title of your product isn’t just a name; it’s the first impression that buyers get. Make sure it includes relevant keywords and clearly describes what you’re selling. Amazon guidelines suggest keeping titles under 200 characters for most categories.

If you’re thinking “but I sell plain white socks”, remember – even those need to stand out. Be specific: ‘Comfortable Cotton Ankle Socks, Pack of 10’ sounds better than ‘White Socks’, right? Your product listing is going to be the thing that your customers interact with, so we want it to be damn good; especially if you’re trying to build your own brand.

Writing Compelling Product Descriptions

A picture paints a thousand words… unless we’re talking about product descriptions. Here’s where you can really let loose – highlighting features and benefits in detail.

Talk up what makes your product unique or how it solves a problem for customers. For example, does your moisturizer use all-natural ingredients? Does it soothe dry skin in harsh winters? Include these details.

We’re not all born with master copywriting skills. Although I recommend learning the basics of what good copywriting is, you can also outsource this type of stuff on sites like Fiverr or Upwork.

High-Quality Product Images

You know what they say – a picture is worth a thousand words. In the realm of e-commerce, visuals are essential.

Top-notch photos can really amp up your Amazon listing. So, invest in getting really nice photos and infographics that make your listing stand out from the competition. If there’s one area not to skimp on, this is it. Successful sellers always have high-quality images which helps boost product sales and ensure you build trust with your customers.

Key Takeaway: 

Starting an Amazon business is a game of details. From crafting catchy product titles to writing compelling descriptions, every bit counts. Don’t forget the power of high-quality images and smart use of SEO keywords that have to do with your product and product category. It’s all about standing out in the crowd.

6. Ranking Your Product and Garnering Reviews on Amazon

feedback, star rating, user rating

Once your product is listed on Amazon, the next crucial step is ensuring it’s visible to potential customers. The higher your product ranks, the more likely it is to be seen and purchased. Additionally, positive reviews act as social proof, instilling trust and influencing buying decisions. Here’s how you can effectively rank your product and accumulate valuable reviews:

  1. Optimize Your Product Listing: Start with a compelling title that includes relevant keywords. Ensure your product descriptions are detailed, highlighting the benefits and features. High-quality images, a competitive price point, and utilizing backend search terms can also boost your product’s visibility.

  2. Amazon’s A9 Algorithm: Understanding Amazon’s ranking algorithm, A9, is crucial. It considers sales velocity, relevance, and customer satisfaction. By optimizing your listing and driving initial sales, you signal to Amazon that your product is popular, prompting the algorithm to rank it higher.

  3. Run Amazon PPC Campaigns: Amazon’s Pay-Per-Click (PPC) advertising allows you to bid on keywords. When customers search for these keywords, your product appears at the top of search results, driving visibility and sales. It’s an effective way to boost your product’s ranking, especially in the early stages.

  4. Encourage Reviews: Consider using an email automation tool like Feedback Whiz, which requests customers to leave a review for you. Always ensure you’re compliant with Amazon’s policies when soliciting reviews.

  5. Engage with Customer Questions: Amazon allows potential buyers to ask questions on your product listing. Promptly and accurately answering these can not only drive sales but also demonstrate your commitment to customer service, influencing positive reviews.

  6. Promotions and Giveaways: Running limited-time promotions or giveaways can spike your sales velocity. This sudden increase can boost your product’s ranking, making it more visible to organic searchers.

  7. Monitor and Respond to Reviews: Pay attention to the feedback you receive. Thank customers for positive reviews and address any concerns raised in negative ones. This not only aids in reputation management but also provides insights into potential product improvements.

  8. Stay Updated with Amazon’s Policies: Amazon frequently updates its terms of service. Staying compliant ensures your listing remains active and avoids potential penalties that could affect your ranking.

In essence, ranking your product and accumulating positive reviews on Amazon is a blend of optimization, engagement, and strategic marketing. By focusing on visibility and building trust with customers, you set the stage for sustained sales and growth on the platform.

7. Managing Inventory and Fulfillment

Sending products to Amazon’s fulfillment centers

If you’ve ever moved house, you know the drill: pack everything neatly, label each box clearly, and pray nothing breaks. Sending your products to Amazon’s fulfillment centers is similar.

You need to prep each item according to Amazon’s specific guidelines – like bubble wrapping fragile items or bagging plush toys. Don’t forget barcodes. They’re like social security numbers for your goods; without them, they’d be lost in a sea of merchandise.

The good news is, if you’re working with a supplier on Alibaba, they have likely already shipped items to Amazon so they are familiar with this process and understand packing requirements.

Inventory management best practices

The game of inventory management can feel a bit like playing Tetris at warp speed. Too much stock? You’re wasting money on storage fees (and maybe crying into piles of unsold fidget spinners). Not enough? Customers are left empty-handed and disappointed.

You’ll want to look at historical sales data and use that to plan out how much stock to purchase, taking into consideration lead times and shipping. Starting out, you can just use a Google spreadsheet to track this stuff, but as things get bigger you may want to think about using a more sophisticated inventory management tool.

Handling returns and customer service

support, letters, scrabble

The great thing about using FBA is that it includes customer service and returns handling. They’ll handle the dirty work of dealing with upset customers, so you can focus on what you do best – sourcing killer products and making sales.

Remember though, while Amazon handles most things, it’s your responsibility to monitor return reasons or negative feedback. This helps identify potential issues with product quality or descriptions early – because no one likes a nasty surprise.

Key Takeaway: 

Think of it like moving house – packing and labeling your products for Amazon’s fulfillment centers needs a careful touch. It’s all about balance in inventory management, to keep overstocking or shortages at bay. Sure, Fulfillment by Amazon (FBA) handles returns and customer service, but don’t forget to stay vigilant on those return rates.

8. Marketing and Scaling Your Amazon FBA Business

Amazon PPC advertising

Starting your journey with an Amazon business is like launching a ship into vast waters. But the real fun begins when you get to sail that ship, navigating through marketing waves and scaling winds.

Amazon Advertising Options

A robust advertising strategy can be your compass in this ocean of competition. Sponsored products, for instance, let your items float on top of search results – more visibility means more sales.

If Sponsored Products are sailors rowing the boat, then headline search ads are the sails catching wind. These ads give customers a snapshot of your brand as they scroll along their product hunt.

Building Brand Awareness

Your brand isn’t just a name; it’s an entire personality shoppers interact with. Good packaging speaks volumes about who you are before buyers even see what’s inside.

The other part of branding? Customer engagement. Picture yourself at sea again: every message-in-a-bottle from customers is precious feedback waiting to be discovered. Answer their questions swiftly, thank them for reviews – good or bad – because interaction breeds loyalty.

The best FBA sellers focus on including other branded items, like pamphlets, promos, and more inside the packaging. Furthermore, you can consider getting Amazon Brand Registry, which allows you to customize your listing even more and stand out from the other sellers.

Expanding To Other Markets And Platforms

start selling on Shopify

You’ve conquered one sea but there’s so much more world out there. Diversifying onto other platforms such as eBay, Shopify, or selling in international markets might seem daunting but think bigger rewards.

Remember my friend, every captain needs a crew. Consider outsourcing some tasks as you grow, because even the most capable captain can’t sail and scrub the decks at once. Let professionals handle things like accounting or graphic design so you can focus on steering your ship to success. This is what the best FBA sellers do: master the process yourself, then outsource and scale.

But here’s something vital: before expanding your empire, make sure your current operations are running smoothly. Just like ensuring our sailor is ready for rougher seas.


As I’ve now explained how to start an Amazon FBA business, it’s clear that launching and scaling your own online store isn’t a walk in the park. Despite the challenges, don’t be deterred from taking on this venture. Selling on Amazon can be both exciting and rewarding if done right.

You now understand what Amazon FBA is, its benefits like global reach and Prime eligibility, as well as potential challenges such as selling fees or dependency on Amazon’s platform. With proper product research, product selection strategy, and careful budgeting—you’re off to a good start making money as an amazon seller.

My Experience Selling on Amazon

Traveling in Busan South Korea

Selling on Amazon is an exciting opportunity for someone who wants to make money online and have the freedom to travel and do other things in their free time. I started my business while living in China and scaled it up to a point where I was consistently generating between $10-$15k/month in profit.

It allowed me to travel around Asia and enjoy life. I eventually decided to sell the business and start my current venture, Oak & Rove. None of this would have been possible without my experience selling on Amazon first.

So here’s my final piece of advice: Get started today. Yes…right now…after reading this sentence. Seriously.

Marketing your Amazon FBA business, building brand awareness and exploring opportunities outside of Amazon can open doors to more growth. Remember, Rome wasn’t built in a day; likewise, patience is key when launching an FBA business.

Just keep in mind, as Tony Robbins once said: “The only impossible journey is the one you never begin.” So, let’s get started.


1. What is the initial investment needed to start an Amazon FBA Business?

Estimate a budget of $2000-$5000 to cover all inventory, shipping and advertising expenses when setting up an Amazon FBA business. It’s always smart to have a budget set aside so you’re not caught off guard by unexpected expenses.

2. Can I really make money selling on Amazon?

Absolutely. But remember, it’s not a get-rich-quick scheme; patience and strategic planning are key. The beauty of this model is that anyone can do it – from stay-at-home parents looking for extra income to full-time professionals seeking a career change.

3. How long does it take before I start seeing profits?

This varies greatly based on factors like product selection, market saturation, and how effectively you advertise your products. According to Jungle Scout, most sellers saw profits within their first year.

4. Is competition fierce on Amazon?

You betcha. With millions of sellers worldwide vying for customers’ attention – saying the competition is intense would be an understatement. (And they say Hunger Games was tough.) Don’t fret though; proper research and marketing strategies will help give your brand its moment in the spotlight.

5. Is it possible to market my brand and sell on Amazon FBA if I’m not based in the US? Can I still sell on Amazon FBA?

Of course. No matter where you are, with an internet connection and some determination, Amazon FBA is still a viable option for selling. So whether you’re sipping coffee in a Parisian café or watching kangaroos hop by your Australian home, an Internet connection and determination are all you need.

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