As an Amazon FBA private label seller reviews are like the lifeblood of our business.
There’s a reason that an entire underground black hat system has developed to support sellers in generating more reviews. And that’s because more reviews equal more sales—plain and simple.
But I’m not here to show you black hat tactics that can get your account suspended. We’ll leave that to the Chinese…
I wish that I could give you some secret formula that would magically let 5 star reviews fall from the heavens but sadly, that’s not the case.
However, I CAN give you an awesome email follow up that has PROVEN to work and has helped me gain 80 reviews in a 3 month timespan!
So what’s the secret???
Killer Email Follow Up
If you don’t already have an email sequence setup, you need to get one ASAP!
Getting a sequence in place allows you to connect with your buyer and establish a relationship.
A typical sequence that I like to follow goes like this:
Email #1: Order Confirmation – After the buyer has ordered you send an order confirmation and introduce yourself. Here is a good place to explain who you are and what your brand is all about.
Email #2: Product Instructions – I’ll typically send this email after the item has shipped. If your product is complex or requires additional info, now is a great time to explain that in your email. It shows customers you care about their experience AND it helps you avoid negative reviews by making sure that the customer knows how to use your product correctly.
Email #3: Review Request – Depending on the product, I usually will send one single review request email around 10-14 days AFTER the item has been delivered. In this email I will ask if everything went well and ask for an honest review. This strategy is simple but it has worked incredibly well for me in the last year.
Amazon Review Policy TOS
One thing to keep in mind is that Amazon’s TOS has recently changed in regards to their review policy to ensure that sellers are not abusing the email feature.
The point is, don’t go overboard with your emails. Keep them authentic and only ask for a review ONCE! Also, make sure that your wording is neutral.
You cannot say, “If you liked the product, then please leave a review.” It must be written as, “If you have used the product, please leave us a review.”
You see the difference?
One is asking them to leave a review ONLY if they “liked” the product, while the other is asking ONLY after they actually used the product. It doesn’t distinguish whether they liked it or not.
Email Follow Up Template
All of this info is great but kind of hard to implement if you don’t know what a good email sequence looks like, specifically.
Today, I’m giving you direct access to the EXACT email template that I use for my follow ups. Just enter your email below and download instantly.
You can copy and paste these into your own feedback software and enter in the relevant info about your product and brand.
And last but not least, you need a solid Review Feedback Software. There are plenty of free softwares out there, many of which I used at some point, but now am a loyal fan of Feedback Whiz.
Why do I like it so much?
This software is great because it not only has a simple solution for sending out great emails but it also tracks EVERY single order. So if you’re dabbling in outside marketing or Facebook ads, this is huge.
With Feedback Whiz you can download all of your customer orders and upload that data into Facebook to create custom audiences which will help you better understand who is buying your products. You can then re-market to them or create look alike audiences and target millions of customers who are also likely to purchase your products
How cool is that!?
If you want to try out Feedback Whiz, you can get a 30 day free trial and then I believe a discount on your first paid month after that. Check out Feedback Whiz here and let me know if you have any questions.