I spent 10 days back in the States for the holidays and had the opportunity to share with family about my Amazon business and what exactly it is that I do.
Many are curious and interested to know what I’m selling.
I mean who wouldn’t want to know what can potentially generate tens of thousands of dollars per month?
When I finally explain what I’m selling, I’m usually met with blank stares and raised eyebrows…
“You sell what?”
You see, it’s hardly ever a super sexy product that is going to make you money with this business. Garlic presses, barbecue claws, or bubble wrap aren’t exactly the first things that come to mind, BUT these products sell a lot! (Don’t go into these products by the way—already beaten to death).
I then explain that there is a real, scientific approach towards Amazon product research and that many of my choices are based solely on the data.
I want to share this information with you and give you the insights and tools that I use that help me find products that sell over $10,000 per month on Amazon.
Amazon Product Research
Product research is often the most daunting but important task in the Amazon FBA game. If you pick a shitty product, you’re going to have a tough time selling it. It’s a simple fact.
There are a number of factors that I look for when deciding which product to source, so let’s break them down.
Product Research Criteria:
- High Sales Demand – Generally, I am looking for a product that will sell at the very least, 300 units per month. This of course also depends on price and margin but we’ll get into that a bit later.
- Low to moderate competition – I want a product niche that isn’t completely saturated and one way to determine this is by reviews. If I can find a product with page one results that have 100 reviews or less, and still making sales, then you have a gold mine. However, this is pretty rare nowadays so I will typically go forward with around 500 reviews and lower, given the other criteria look good.
- Room for differentiation – How many ways can you improve a garlic press? Not many. I am looking for products that have potential for improvements or variations that are not yet offered. Is there a way to make it different than competitors? Maybe bundling two things together that would create value, or increasing or decreasing size to better serve untapped markets. The more ways you can make your product different the better.
- Profitable Price Point – I want to sell products that will allow me to make at least $8 or more profit per sale. This would require me to find products that are selling for around $17 or more. If I go to the first page results for a particular product and the average price is $15 or less, then I usually will count that out, UNLESS you can bundle in a unique way, which would allow you to increase the price. Many times, this is dependent on how cheaply you can source said product, of course.
This is a very rough guide at what I’m looking for when I start to do my research.
Please keep in mind, there are multiple ways to do product research and everyone will have different criteria based on their own strengths and weaknesses, initial capital, resources, experience, etc.
I am only sharing what has worked for me but I can tell you that when I have more capital and can take larger risks, I will certainly start sourcing larger and more complex products as there are less barriers to entry.
So let’s go through this one by one on the exact steps I take to find a product.
High Sales Demand
Now how do we determine sales demand for a particular product?
Thankfully, there are a number of tools that make this easy for us.
So I open up Google and search “Amazon Best Sellers”. On the top left side of the website you’ll see “New Releases”. Click there to get the highest performing new released products on Amazon.
I then dig into one of several categories. If you’re a new seller, I’d suggest you stick to the following categories so that you don’t need additional approvals:
- Home & Kitchen
- Office Products
- Patio, Lawn & Garden
- Pet Supplies
- Sports & Outdoors
- Tools & Home Improvement
For this article, I will use Home & Kitchen as an example.
Click into this category and you’ll see the top level 100 best new releases as well as a number of subcategories. Generally, the top level category is going to be quite competitive but you can still find some hidden gems in there.
At this point I open up my Jungle Scout Chrome Extension and run it.
Jungle Scout, in a nutshell, uses a sophisticated algorithm to map the Best Seller Rank (BSR) to a sales estimate. Essentially, it will give you estimated sales volumes for every product on Amazon.
Another great feature is that it shows you the number of reviews, price, and the listing quality score (LQS). Together this information is invaluable for selecting which product to begin to source.
Once the extension pops up and begins to run, I will then click the button that says “Extract Next Page” until all 100 results are showing. Please see image below:
Once that is complete, Jungle Scout’s features really shine.
[Side Note: Many people use this tool in different ways and I have yet to see a video or blog post teach this method so I hope people will see this and find it useful. I believe the more ways that you can differentiate your process and methods the better.]
Jungle Scout has a filters feature which allows you to sift through hundreds of results based on a few criteria. For this example I will narrow down by reviews, price, and sales. See below:
I want the minimum price to be $17, minimum sales 0f 300 per month, and only 100 reviews or less.
Based on these inputs, we get 39 results.
At this point, I’ll go through and pick something that looks interesting to me that I’d like to get more information on.
I’ll open up the product listing, evaluate photos, copy, and reviews. Then I’ll type this product’s main keyword into the search bar.
For example, I found “Egglettes Egg Cooker – Hard Boiled Eggs” so the main keyword here would be “Egg Cooker”.
Type this keyword into Amazon Search bar and make sure it is set to “All or All Departments” so that we are searching Amazon’s entire catalog, not just a specific category.
Search the keyword “egg cooker” and run the Jungle Scout extension.
From these results, you can see that this product has great demand but also several listings with over one thousand reviews.
Personally, at this point I would probably cross this off the list as a potential product. It’s too competitive and most of the first page results look similar, if not the same, leaving no room to stand out from the competition.
Rinse & Repeat
I will pretty much repeat the above process until I find a product where the first page results look like this:
Look at all those listings with less than 50 reviews selling over 1,000 units! That’s a winner in my book. The process above took me less than one hour to find this guy and I plan to source this soon, hence the blacked out areas 😉
My next step is generally a quick validation using Viral Launch’s Market Intelligence Tool. Here’s a snapshot of the Viral Launch dashboard for the same winning product I found above:
This is a must have for anyone who is serious about getting into Amazon FBA.
Although Jungle Scout is good for a quick and dirty approach to product research, Viral Launch takes it to a whole new level. They give you insights on the entire market, price and sales trends, and tips or warnings. They also utilize past BSR rankings to give you a more accurate picture of sales and performance.
It really is Jungle Scout on steroids. In fact, if you are crunched for time and don’t want to search directly on Amazon, you can use their Product Discovery tool that will spit out top performing products in a matter of seconds. It honestly makes the research process so much easier.
That all being said, I still like to have both as I think it gives me a competitive edge in the research process. I don’t want to do the same thing that everyone else is doing.
After I’ve found 4 or 5 products that look good to me, I’ll start the validation process—tracking competitor’s inventory, BSR, and keyword search volume. This is all to ensure that the top competitors for the main keyword are all selling enough to meet my monthly sales requirement.
This is, in a nutshell, how I go about researching products that make over $10,000 per month. to sell on Amazon. As you can see, there is nothing really magical or exciting about it. It can be boring and tedious but this is where the most effort is needed. A good product choice can pay returns for years to come.
Each person has their own way to research and sell but that’s what makes Amazon so amazing! There are hundreds of ways to make this business work. The best thing you can do is to take action, and learn as you go. You will never find the absolute perfect product to sell, but at some point you just have to jump in.
I hope this post was helpful and I look forward to sharing more tips and strategies on how I make this Amazon business work for me!
To get discounts on the above softwares please use the below links or codes:
Viral Launch: Use code: RELENTLESS at checkout to get One Month of Product Discover 100% FREE or 50% Off their Market Intelligence Tool. (THIS IS A MUST HAVE)
Buy Jungle Scout (I recommend the Chrome Extension) → Jungle Scout
Note: The above are affiliate links, which will provide me a small commission at no additional cost to you. I personally use both these tools and would not write about or endorse them if I did not believe them to be useful. Please only purchase if you feel that they will be helpful for you and your business.