Canton Fair For Amazon FBA Sellers – Is It Worth It?

If you’re new to Amazon FBA you are probably getting acquainted with the industry terms, conferences, annual meetups and fairs.

You might have even heard of the Canton Fair in Guangzhou China!

And for good reason too…

What is the Canton Fair?

I’m glad you asked.

The Canton Fair is one of the largest trade fairs in the world held twice per year in Guangzhou China. First held in 1957, the fair attracts visitors from all over the world who come to view some of the 25,000 exhibitors on site.

The Fair consists of three phases and encapsulates almost any industry you can fathom—kitchen, pets, hardware, fashion, toys, gifts, decorations, you name it—it’s all at the Canton Fair!

The first session runs from mid-April to early May and the second session runs from October to early November. Held in an exhibition space more than 1 million square meters and featuring over 60,000 booths, it is quite a site to see for yourself!

inside canton fair exhibition

My Time at the Canton Fair

Having lived in Guangzhou for the last 2.5 years I’ve had the opportunity to go to the Canton Fair 4 times now back-to-back.

The first time was completely overwhelming and honestly mind-blowing. The number of products on display will make your head spin.

You can spend literally days walking around the entire exhibition and you won’t cover it all. Each day will end with exhaustion and probably a lot of factory pamphlets and marketing materials.

I quickly learned after my first fair that you have to go into this prepared. If you think you can show up to the fair and your magical product is going to jump out at you, you’re wrong.

There are simply too many products and not enough time. If you don’t know what you’re looking for it can be a real waste of time.

The Canton Fair For Amazon Sellers

canton fair architecture

After I started selling on Amazon, I realized that there is a strategy to this.

You know what 7 and 8 figure sellers are doing? Well, they aren’t just going to the fair hoping to find their next hot product.

They have a meticulous plan built out for every day that they are there. They have a list of 20-30 products and know exactly which areas they will visit and what price points they want to hit.

At the end of the day, they will walk away with tangible results for their hard work, whether that’s a new order placed with a factory or the discovery of a specific material or factory that can make their product.

The Canton Fair can be enjoyable but it should be treated as business. After all, you are probably spending a couple grand for flights and accomodation anyway. You certaintly don’t want to waste all that and come home empty handed.

Luckily for me, I live here but I still wish I had this guidance when I first attended the Canton Fair. I wouldn’t have wasted so much time wandering around looking for something to pop out at me. More importantly, I wish that I had someone who could point out exactly what I should be doing here with my time—someone that could prep me in advance and make sure that I get everything out of it.

Luckily for you, this guidance and custom-tailored action plan now exists so that you can maximize every hour of your trip during the Canton Fair…

Canton Fair Pre-Accelerator

My good friend Rico, and his team from Source Find Asia and Global From Asia have put together an exclusive package tailored specifically for Amazon FBA sellers who are coming to the Canton Fair.

If you’re considering coming out to the fair but aren’t sure how to approach the event then this is EXACTLY the type of program you’re looking for.

Rico and his team are putting together EVERYTHING you need to be successful before you leave and while you’re on the ground here in China.

When you sign up for The Canton Fair Pre-Accelerator you will get:

  1. 7 Action Packed Days on The Ground

    Learn by taking action with others. Join sourcing experts and other participants in full day intensive implementation for your product sourcing.

  2. 6 Nights at a High Class Hotel

    All inclusive hotel stay with breakfast included that serves as a mini mastermind.

  3. 4-5 Days at the Sourcing Office

    Work alongside Rico and his team in the sourcing office to see how it is done by professionals.

  4. 2-4 Pre China Trip Online Sessions

    Dial in before you come to China and make an action plan for your product development in advance, live with others.

  5. 1-2 Days Doing Factory Visits and Audits

    Go out on the field and visit factories that you will be placing an order with. Join others on the trip as they make their manufacturing deals as well.

  6. 1-2 Organized Evening Networking Events

    Put on your dancing shoes! We will have fun time out on the town to enjoy Guangzhou nightlife & bonding.

  7. Canton Fair Prep Package (Passes and Crash Course)

    To ensure you are ready before the Canton Fair show begins, we’ll work with you to apply for the pass, as well as the insights you need to succeed.

  8. China Visa Application Assistance

    You’ll need a Chinese visa to enter the Mainland, don’t worry – we can help.

In addition to all of these amazing activities you will receive 3 FREE Bonuses:

  1. Pre Signup Consultation Call

    Personalized consultation call with us, whether you sign up for this service or not, we will discuss your current business, and evaluate if coming to Canton Fair + this pre-accelerator is right for you before proceeding.

  2. International Business Introductions

    Introductions to business contacts relevant to your specific business. Up to 3 businesses or people.

  3. Podcast Interview

    Interview on either Made in China podcast or Global From Asia podcast – If you’re interested, we’ll interview you after the process is over and share on one of the podcasts.

  4. Cross Border Matchmaker General Entry Ticket

    Join the one day CBM (Cross Border Matchmaker) in Shenzhen, China if you and the others on the trip so desire.

If you are serious about making a product based business then you need to come to Guangzhou and experience the Canton Fair. To be able to meet with the factories, traders, and understand how the Chinese do business, it will give you a HUGE leg up on your competition.

What better way to do it than with the guidance of China sourcing and consulting experts with more than three decades of combined experience?

The next Canton Fair is coming up soon and plans should be set in place starting now.

If you are coming to the fair and don’t have a plan, you are setting yourself up for disappointment and frustration.

Let Rico and his team do all of the legwork and help you get the most value out of your trip by signing up for the Canton Fair Pre-Accelerator.


Readers of this blog will get $200 OFF their Pre-Accelerator Program signup fee by mentioning my blog.

When competition is fierce and the marketplace becomes even more saturated there is no better time than now to show that you are serious about your product based business.

Act quick and Sign Up for the Canton Fair Pre-Accelerator while space is still available.

They are only taking on 5-6 people so spots will go quick! Act fast and reserve your spot today!

Click here for more details on the program and I hope to see you there.

If you want additional info on the Canton Fair and how it isn’t what people expect, you can check out Rico’s video here where he lays it all out. Trust the guy, he’s an expert in his field!

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